Ben Kemp, aka The SEO Guy provides specialised WordPress search engine optimisation services starting at $1,695 NZD, focusing on Core Web Vitals, security hardening, and precise meta-data generation. On-Site SEO ($1,695 NZD): Technical audits, keyword research, and Top Source Media online Yoast configuration. Local SEO & Schema ($1,250 NZD): Setup for localised map placements. Citation Building ($700 NZD): Off-page incoming link portfolio enhancement. Technical Deliverables: Page speed optimisation, firewall integration, and automated backups. 1. WP SEO Fundamentals1.1. Is WordPress Optimised for SEO? Our On-Site WordPress SEO services are provided by a specialist WordPress SEO consultant with over 18 years of experience in WordPress search engine optimisation. The focus is on generating accurate meta-data, good content and correct branding. Do a site audit for performance, security and backups & load speed. Put in place the building blocks for SEO, using the best available software - either the Yoast SEO or All In One SEO plugin. Carry out keyword research on multiple databases, including TF-IDF considerations with Rank Tracker.

Manually generate page Titles, Descriptions and image Alt texts for all main pages/cornerstone content. Add Google XML Sitemaps, HTML Sitemaps for visitors, and custom mechanisms for 404 error handling. Implement full site security with both a web application firewall and brute force login protection. WordPress or Block Bad Queries & Limit Login Protection. Implement a scheduled backup regime with secure off-site Cloud storage using the Updraftplus plugin. Page load speed optimisation implementation for best possible scores on Google’s Page Speed Insights. Using a combination of WP Rocket Cache, Asset Cleanup and WP Docket Cache. This is the same formula applied to all my SEO plans for small business, but WordPress SEO services have unique aspects that make it easier to do so much more. Full page load speed optimisation to ensure your site is fast and gets good Mobile and Desktop scores on Google’s Core Web Vitals tests. From 21 May 2021, this becomes part of Google’s ranking algorithms and all our search engine optimization plans.

Is WordPress Optimised for SEO? Out of the box, WordPress is not fully optimised for competitive search performance. 1 rankings requires manual configuration by an SEO specialist to resolve duplicate content issues, manage indexing protocols via robots.txt, Top Source Media services and implement comprehensive security hardening. Why is WordPress SEO So Good? WordPress SEO is highly effective because the platform enables deep technical SEO customisation through an extensive selection of purpose-built plugins. A WordPress SEO expert can precisely control metadata generation, deploy structured Schema data, implement image optimisation, and optimise page speed via various caching systems (HTML page caching, opcache, object caching). NOTE: For many small businesses in a localised niche market, the initial SEO works will be sufficient to lift multiple keyword phrase rankings into the first page of results. For that reason, as a specialist WordPress SEO consultant, I don’t propose long-term monthly payments at the outset. NOTE: The initial fee covers the initial work AND at least 3 months of follow-up efforts, fine-tuning and reporting by a WordPress SEO specialist consultant.

Once we have assessed the impact of the initial work. I may recommend what we should do in the follow-up stages as/if required. Implement an Off-page SEO process of Citation (links) building in an effort to improve the quality/quantity of incoming links to your website. Enhance your Google’s My Business account verified listing - or create one… Implement Place Search SEO & Schema for WordPress techniques, to achieve better Map 3 Pack results, and improve your chances of Rich Snippets and Sitelinks display using Schema Pro or WP Structured Data. Because SEO is usually a two-part process: On-Site (On-Page) and Off-Site (Off-Page), your WordPress SEO specialist will advise if your circumstances require attention to incoming links (backlinks). This may be recommended by our SEO agency if there are insufficient citations containing your NAP data (name, address, phone). This is a "one-off" cost for an Off-page SEO citation-building project to expand your backlinks profile with high-quality links from reputable websites. This underpins your Map 3-Pack rankings with a mix of Dofollow, Nofollow and References links…

As part of the initial website technical audit, a WordPress SEO specialist will have already assessed the incoming link portfolio. If there are too many low-quality (or toxic) links to your site, Google can automatically demote your website. Efforts to remove such links may be necessary, coupled with disavowing them. Too few links are also an impediment, and we may need to build citations (links) to your website from reputable sources. Once we can assess the initial outcomes, you can decide if you want more effort expended by our SEO agency. Selecting the best WP SEO plugin/s for your site and getting them installed and configured correctly is essential to achieve a decent position in SERPs. The default installation has very few SEO factors enabled and it also needs configuration to deliver the best results. See our 10 WordPress SEO Tips for detailed information. Improving WordPress optimisation requires a comprehensive technical SEO audit followed by strategic plugin implementation.